Deskripsi Pekerjaan
Join Innovate Indonesia's dynamic marketing team! We're seeking a visionary Digital Marketing Manager to drive our brand's digital transformation and market leadership. As a key growth strategist, you'll craft innovative campaigns that captivate audiences across Southeast Asia.
At Innovate Indonesia, we empower our team with cutting-edge tools, competitive benefits, and opportunities to shape the future of digital marketing in Indonesia. If you're passionate about data-driven creativity and want to make a measurable impact, we want you!
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead campaign planning with 6-month roadmaps aligned to KPIs and revenue goals
- Analyze performance data using Google Analytics, Hotjar, and CRM platforms to optimize ROI
- Manage digital advertising budgets across platforms (Google Ads, Meta Ads, TikTok Ads)
- Collaborate with design teams to produce compelling visual content
- Conduct market research and competitor analysis to identify growth opportunities
- Mentor junior marketers and foster a culture of continuous innovation
Kualifikasi
- Minimum 5 years digital marketing experience with 2+ years in management roles
- Proven track record of increasing conversion rates by 30%+ through data-driven campaigns
- Expertise in Google Ads, Meta Business Suite, and SEO/SEM best practices
- Advanced analytical skills with proficiency in Google Analytics 4 and data visualization tools
- Strong project management abilities with experience managing cross-functional teams
- Bachelor's degree in Marketing, Business, or related field
- Fluent in Indonesian and English (written and spoken)
- Certifications in Google Analytics, Meta Blueprint, or HubSpot preferred